Luxury ready-to-wear and accessories label Gabriela Hearst has named Gusto Luxe AS its retained integrated communications partner in China.
It adds another sustainability-focused partnership for the 10 year old digital, marketing and intelligence agency that noted an increased interest among consumers for environmentally conscious brands, especially in luxury. The agency will be responsible for planning and executing Gabriela Hearst's strategy in China, including digital, social, marketing, and partnerships.
"In such a competitive and complex market as China, finding a trusted, strategic partner who understands our brand to the core was crucial. We are delighted to be working with Gusto Luxe, the breadth of their network and expertise in China, particularly within the sustainability space is invaluable to us," said Gabriela Hearst.
“Our research shows that sustainability is the new luxury in China, and the Gabriela Hearst label is the perfect example of a brand which has embraced sustainability as part of their company ethos," said Gusto Luxe founding partner, Chloé Reuter.
"We are thrilled to have a key role in connecting Gabriela Hearst to consumers and partners in China who value the quality, craftsmanship and character the brand so elegantly embodies."