FutureBrand has acquired consumer experience design agency UXUS, to build its retail offering, which includes work for Bentley and Barclays Premier.
FutureBrand declined to comment on the cost of acquisition.
Amsterdam-based UXUS will retain its identity and operational autonomy under the deal and run global projects.
UXUS focuses on the design of retail and hospitality spaces. Its clients include Bloomingdale’s, Chanel, InterContinental Hotels Group, Tate Modern, P&G, Sephora, and McDonald’s. It has recently completed projects for Qatar Luxury Group’s new global brand Qela, the Selfridges Beauty Workshop, and luxury hotel Peninsula Hong Kong’s luxury gift store Peninsula Boutique. The agency was first set up in 2003.
Sarah Reiter (pictured), president at FutureBrand Asia Pacific, said the service would be available to it clients in Asia as well, where the offering was previously only available in Europe and North America. “UXUS will raise the bar considerably on the definition and delivery of retail design currently available in the marketplace within Asia,” she said.
Patrick Smith, CEO at FutureBrand Worldwide, said: “Our joint ambition is to truly globalise the UXUS brand in the next three to five years and in doing so meet brands’ increasing demand for unique and immersive consumer experiences.