Futu goes all out with latest marketing push across Hong Kong

Digitised brokerage and wealth management platform Futu has taken over the streets of Hong Kong in a bid to promote its offerings and highlight user engagement on the app. The campaign was created in celebration of the new milestone of surpassing 15 million users worldwide.

Riding on its strong product capabilities and functionalities, the new campaign features its community function –Futubull Community, a robust, global interactive trading ecosystem aggregating over 15 million users worldwide. The latest campaign will be pushed through heavy use of TVs as well as citywide OOH including Tram station domination, MTR zone domination, and large format billboards.It will also have a lucky draw component with a total of 120 prizes worth up to HK$7 million will be given to lucky Futubull’s users, including 20 Audi A3 Sportback cars and 100 mobile phones.

Lo Wai-Kit, marketing director of Futu Securities said Futu’s market leadership anchors in its relentless efforts on product development and optimisation in meeting the evolving market needs. “We are elated to see Futubull Community has become one of the most sought-after investing communities in Hong Kong, accomplishing our mission in making investing easier and not alone. We are truly grateful to have more mass public recognising our endeavor in forging an influential, user-centric investment community for global investors via this campaign,” he said.

The campaign is created in line with the most spoken languages on Futubull Community  to create resonance with audiences. said Joe Ng, the creative partner of frengers communications, the agency behind the campaign, said the creative idea is entirely inspired by the team’s personal experiences as being part of the Futubull Community. “The atmosphere there is always engaging and supportive, not only could we create our own slang, we also share the ups and downs during the turbulent, yet rewarding investing journey with each other. The strong emotional connection has given us the spark in creating a people-centric campaign idea,” said Ng.

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