StashAway HK hands out free coffee in Central station to promote investment

Wealth management platform StashAway has launched an OOH campaign at Central station, offering free coffee to passengers and to promote its brand. In a statement to MARKETING-INTERACTIVE, StashAway said the campaign consisted of five themes, including StashAway's status as Asia’s leading digital wealth manager, four-year track record of outperforming benchmarks, the comparison of data-driven  and emotion-driven investing, risk management at the core of investing to weather through market volatility, as well as its single yet transparent fee of 0.2% to 0.8% of assets under management.

In collaboration with Secret Tour Hong Kong, the campaign is running until 21 September at Exit A, Central station. The company offers coffee from 7:30 am to 9:30 am on every Monday to Friday. 

Targeting working professionals commuting to and from Central, the campaign is currently offering coffee at Theatre Lane. The spokesman of the company said all coffee was distributed in just 35 minutes. The company also said in the second and third week during the campaign period, the location of distributing coffee will change. It also asked audiences to check its social media for more details. 

"Our theme is rational investment. Fighting against human behavioural biases and emotions is not an easy task for everyday investors, which is why we developed our data-driven asset allocation model to take out that stress," said Stephanie Leung, head of StashAway Hong Kong said on her LinkedIn account. 

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