Fusion Group acquires majority stake in Eat Creative agency

Fusion Group has taken a majority stake in the Tokyo and Hong Kong-based brand and communications agency, Eat Creative.

Eat Creative will join the the Australia-based agency network, expanding its capabilities and reach across the APAC region. Eat Creative’s directors will maintain their current roles within the agency but will also take on leadership positions within the group, reporting directly to CEO Simon Norman. The cross-culture branding and communications agency has also retained its Hong Kong-based SI Partners as advisors as part of the acquisition.

“The growth of Asian economies is phenomenal, and there has never been a greater need for brands to communicate their stories creatively and intelligently cross-market and cross culture. We’re excited about our relationship with Fusion, which will allow us to expand the range of services we can provide our clients, wherever they are based in the region,” said Eat Creative founder and ECD Steve Martin.

Founded in 2000, Eat Creative provides consultation and creative strategy for global companies looking to engage in the Japanese and broader Asian markets. Vice versa it also assists Japanese brands looking to communicate more effectively on the international stage. The agency’s clients include The Peninsula Hotels, Norwegian Cruise Line, Bloomberg, LIXIL and the Almac Group.

The agency is an understandable addition for the Fusion Group (aka The International Fusion Corporation), which over 14 years of growth and has built a collection of 10 agencies with services ranging from strategic intelligence, brand consultation and creative strategy to localised marketing solutions and execution. With Eat Creative brought into the fold, it gives the group a more solid footing in APAC, giving them a team with specific experience of dealing with the Japanese market.

“We’re excited to have Eat join the Fusion family. Broadening our international reach ensures we are always at the forefront of global retail trends and that our clients receive the benefits of an exceptionally diverse and innovative team who can think locally, yet scale across the region” said Simon Norman, CEO and founder of Fusion.