Fuji Xerox picks creative and PR agencies

Fuji Xerox Singapore has appointed MOI Global as its creative partner and Huntington Communications as its PR agency, effective immediately. MOI Global, a global B2B creative agency, will take on the role of lead agency to drive brand awareness and lead generation in Singapore.While, Huntington Communications, a Singapore-based integrated communications agency, will strategise and execute PR initiatives in partnership with MOI Global. Calling this an ideal partnership, Matt Stevens, global managing director, MOI Global, said that as an agency which focuses on "turning the heads that count in B2B", this win "makes for exciting times ahead".Last year, Fuji Xerox worked with One9ninety to develop and execute its social media strategy in Singapore. One9ninety was responsible for sharpening the Fuji Xerox digital consumer journey, the social content strategy and online reputation management.