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FT’s digital subscriptions trump print

In what is surely a sign of things to come, the Financial Times has seen digital subscriptions overtake its daily print circulation for the first time.

The London-based publisher said digital subscriptions grew 31% year-on-year to more than 300,000 – with registered users increasing 29% to 4.8 million.

In line with this, the company is now expecting revenues from digital and related services to exceed its traditional publishing businesses sometime this year.

FT CEO John Ridding said early mover advantage on a “rapidly changing” industry was one part of its success, along with investments in new products for an increasingly multi-channel audience.

“Our growth in this tough climate reflects the measures we took early on, especially to build our content revenues and to drive digital and mobile delivery,” he said in a statement.

Ridding added the company had achieved this growth while maintaining a robust print circulation business with growing revenues.

A 40% increase in corporate licenses was another boost for the FT, which now has nearly 2,300 corporate subscribers.

Mobile was an additional boost for its digital revenues, generating 25% of traffic to FT.com and driving 15% of new subscriptions. The FT web app now has over 2.7 million users since launching little more than a year ago.

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