FST bags creative duties

Online shipping platform has appointed creative agency FST Singapore for a period of one year. The decision s comes following a closed pitch.

FST is tasked to provide strategic counsel and creative media executions to widen and extend’s reach to include markets such as Hong Kong and Australia.’s marketing manager Jiang Jiayue said, “Already a market leader throughout the APAC region, is proud to be partnering with fst to continue driving awareness of the benefits of U.S. cross-border online shopping to international customers worldwide.”

Cross-border shoppers are estimated to spend over US$300 billion by 2018, with the number set to increase, Jiang added.

FST’s chief strategy officer, Craig Watson said that he is confident about making 2016 a breakthrough year for the agency’s Singapore’s operations.

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