From touchpoints to journeys: CruiSo Digital’s winning formula to navigating the borderless digital world

This post is sponsored by CruiSo Digital.

During the pandemic-ravaged year in which many companies struggled, CruiSo Digital Solutions came out winning big.

“It has been a tumultuous yet rewarding journey thus far,” revealed Jasmine Tsang, Managing Director of CruiSo Digital, “we were able to win a multitude of new businesses, acquire amazing talents and produce great work despite everyone working from home intermittently for the past few years.”

Their hard work and resilience paid off, having won 30 accolades across regional and local industry awards this year already, including the coveted “Agency of the Year – Local Category” at the prestigious 2022 HKMA/ViuTV & Now TV Awards for Marketing Excellence and “Best of Show – Agency” at this year’s Mob-Ex Awards.

Much of their success comes from designing customer-centric digital solutions – that is, bringing a plethora of data, technology, and people together to drive growth and business performance.

“We believe every path to success goes through influencing customer behavior and making them feel the difference during their interaction with a brand. We work not just to understand customer needs, but to create value that exceed their desires, making them strategically important in delivering winning customer experiences. At the end of the day, we truly believe what’s best for the customers is what’s best for the business,” Tsang said.

From strategic communications planning, performance driven solutions, digital media advertising to social commerce, content marketing and community management, CruiSo Digital offers a full-fledge of integrated services and solutions to help businesses strengthen marketing capabilities and drive growth through real insights and digital transformation.

“Through the pandemic, it has become visible what digital truly means – it has provided a lifeline for many businesses and allowed them to become truly borderless,” added Tsang, “We’re now able to build brands and grow reach way beyond traditional geographical constraints. By keeping our focus on understanding the customer and staying relevant in the post-COVID world, we’re able to discover true customer needs, quickly translate those into action, and create a better connection to realize true customer engagement.”