FrieslandCampina and Leo Burnett part ways

FrieslandCampina and Leo Burnett have parted ways after a 10-year partnership. Leo Burnett was handling accounts such as Dutch Lady, Foremost, Frisian Flag across the APAC market.

According to Leo Burnett, it made the decision to part ways with the client. When contacted, FrieslandCampina declined to comment on the matter.

Sources told Marketing that the move is only for the APAC market and will not hamper the relationships for markets in the Middle East.

"Beyond Asia Pacific where we consolidated the regional business a few years ago, we also successfully extended the relationship to Middle East. It was a tough decision but we had to be pragmatic. We wish FrieslandCampina every success in their future journey," Jarek Ziebinski, president, Leo Burnett Asia Pacific said.

Ziebinski added that moving forward, the agency is also looking into areas of opportunities where they can leverage their deep expertise in the dairy and baby food categories.

Last year, FrieslandCampina's baby nutrition brand Friso launched a global campaign created by JWT Singapore to introduce its new packaging.  JWT was appointed 2011.