Freeman has acquired Info Salons, a digital technology company that provides registration and attendee database management solutions. This acquisition was done in a bid to integrate the registration solution into the company's comprehensive event management offerings, while extending its global presence.
According to Richard Maranville, chief digital officer at Freeman, the driving factor behind this acquisition is the recent launch of its Blueprint floor plan management solution, a tool that looks to simplify floor plan management.
Moving forward, Info Salons applications and tools will also be fully integrated into the digital solution offerings of Freeman.
Following its acquisition, Freeman will thus be expanding its event management offerings to ease the show planning process. The company will be able to benefit from Info Salons’ experience in the industry, and its event technology solutions, which aim to improve online and on-site registration processes, as well as unlock valuable attendee data and sales leads for show organisers.
In addition, customers around the globe will also have access to the companies' full range of solutions. Customers in the Asia Pacific and Middle East regions in particular, will have access to even more of Freeman's digital event management tools, to help them develop and deliver engaging experiences for their exhibitors and attendees.
“We’re always looking for ways to simplify the event and show planning processes for our clients, and investing in leading digital technologies enables us to provide the robust capabilities show organizers need to thrive in the ever-evolving events industry. With the integration of Info Salons’ digital tools into our event management offerings, we’ll be better equipped to help our clients get the most out of their attendee data,” Maranville said.
Jo-Anne Kelleway, CEO, Info Salons Group also added that the acquisition is "an ideal fit" as its core values of putting its customers and staff first directly aligns with that of Freeman's.