FOX Sports has acquired the exclusive broadcast rights for the UEFA Europa League in Hong Kong for three seasons, starting with the 2015-16 season, and ending with the 2017-18 season.
This is the first time FOX Sports has acquired the rights to the UEFA Europa League in Asia.
The multimedia platform deal covers linear channels, IPTV, internet and mobile with access to all 205 matches over 15 match-weeks.
The UEFA Europa League has also increased in significance as the winner from the 2014-15 season onwards will gain direct entry to the UEFA Champions League for the following season.
This key acquisition is another step in the network’s road to being a household name in sports and its aim to make sports viewing more locally accessible.
The news follows the FIC’s recent re-launch on August 15 of an all-new FOX Sports network, which saw the introduction of 3 new channels – FOX Sports, FOX Sports 2 and FOX Sports 3 – complemented by FOX Sports News, a 24-hour sports news channel, and non-linear platforms FOX Sports Mobile and FOX Sports Play.
The re-launch also sees more local language commentary and a more locally-focused acquisition strategy, all to cater to the differing tastes of sports fans across countries, such as with the UEFA Europa League.
This latest acquisition also strengthens FIC’s portfolio of sports properties in Hong Kong which includes exclusive rights to three of the four tennis Grand Slams (The Australian Open, Roland Garros and Wimbledon), all the golf majors (The Masters Tournament, The Open Championship, The US Open, The PGA Championship), Formula 1, MotoGP, Ultimate Fighting Championship, Major League Baseball and the Bundesliga from the 2015/16 season.
“Our acquisition of the UEFA Europa League rights is another great win for us and helps us be an even better partner to our affiliates,” said Cora Yim, SVP, Head of Chinese Entertainment and Territory Head for Hong Kong at FOX International Channels.
“We look forward to working with them to bring great football to fans in Hong Kong,” said Cora Yim, SVP, Head of Chinese Entertainment and Territory Head for Hong Kong at FOX International Channels.”
Source: Press release