Four Seasons Hotel Kuala Lumpur (Four Seasons KL) has appointed Milk PR as its public relations agency for Malaysia.
Speaking exclusively to A+M, the hotel has confirmed Milk PR’s appointment – for 12 months, commencing December 2017.
Drawing on its luxury expertise and insights, Milk PR will be responsible for managing all of Four Seasons KL’s media relations, whilst also “leveraging on its close-knit relationships with Kuala Lumpur’s social and corporate elites to build the Four Seasons brand in Malaysia.”
Other brands that Milk PR, which is an independent, Kuala Lumpur-based public relations consultancy handles include Sephora Malaysia, Nobu Kuala Lumpur, COS, Moet Hennessy Malaysia, Coach and Swarovski.
Four Seasons KL, which is now in advanced stages of construction, is slated to launch in mid-2018. The 209-room hotel is part of a 65-storey mixed-use tower that will include the company’s largest residential project to-date, with 242 Four Seasons private residences and 27 serviced apartments.
According to a statement, this new, 65-storey building will be the second tallest in all of Malaysia – surpassed only by the iconic Petronas Towers, located right next door. The hotel facilities include an executive lounge, a serene spa, a wellness-focused fitness centre and a rooftop infinity pool.
Four Seasons KL is expected to be a “sophisticated urban complement” to its existing Four Seasons Resort Langkawi in Malaysia, it added.
In October this year, it appointed veteran Four Seasons hotel executive Tom Roelens (pictured) as the general manager of Four Seasons Hotel Kuala Lumpur, to head up the opening of its hotel and residences.
To further expand the team, it also named Tengku Badariah as the pre-opening director of sales last month. Prior to this, she was the pre-opening director of sales and marketing for New World Petaling Jaya Hotel (New World PJ Hotel). She was tasked to be in charge of the branding and marketing of the hotel, including to “spread the word across the globe about its brand essence and character, as well as relationship hospitality”.
Roelens’ Four Seasons career began in Southeast Asia 17 years ago at the former Regent Jakarta, following earlier positions in Bali, Dubai and his native Belgium. He was also leading the extensive transformation of Four Seasons Resort Lanai over the past ten years.
“Roelens is the ideal choice to oversee this important project toward its opening date, and to lead the debut of Four Seasons in Kuala Lumpur,” Rainer Stampfer, Four Seasons president, hotel operations Asia Pacific, said.
“His depth of experience in transforming our two resorts on the Hawaiian island of Lanai, and his tremendous enthusiasm for the project and the city make him an ideal ambassador for Four Seasons in the city,” he added.