Fortuna names new ECD

Indonesian advertising agency Fortuna has appointed Andy Victor as its new ECD. According to Fortuna’s LinkedIn post, Victor (pictured) is a seasoned creative director with experience in business development, and two decades of experience in the advertising and tech industries in Indonesia, Singapore, and Thailand. 

Over the years, Victor has built and led teams in working on different types of businesses and industries; such as technology, telcos, retail, banking, and FMCGs, the post said. MARKETING-INTERACTIVE has reached out to Fortuna for comment.

Victor was formerly an independent brand and creative consultant for over eight years. Prior to that, he was SVP of regional creative at Lazada, where he was tasked with defining the brand’s creative direction and developing practices in creative planning and production of regional materials, according to his LinkedIn. Victor has also worked in marketing and creative roles in companies such as Tokopedia, Leo Burnett Group Indonesia, FAIMS Media, and Vintedge.

Separately, Fortuna appointed Bhayu Sugarda as its new head of business growth in June this year. According to his LinkedIn, Sugarda was previously VP of integrated media at Weber Shandwick. Sugarda told MARKETING-INTERACTIVE that he will focus on the development of various PR practices, including technology, health, and corporate communications. He reports to CEO Sasa Ratna Puspita.

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