Fortuna names Bhayu Sugarda as head of business growth

Fortuna has appointed Bhayu Sugarda, as its new head of business growth. According to his LinkedIn, Sugarda (pictured) was previously VP of integrated media at Weber Shandwick. Sugarda told MARKETING-INTERACTIVE that he will focus on the development of various PR practices, including technology, health, and corporate communications. He reports to CEO Sasa Ratna Puspita.

When asked about his proudest achievements at Weber Shandwick, Sugarda said it was generating sales leads for clients, creating engaging narratives for B2B clients to reach their target audience, and helping clients explore the digital landscape through engagements with digital influencers.

According to his LinkedIn, Sugarda was Weber Shandwick for more than eight years, helming the positions of VP, account director, and account manager. During his time there, he worked with several clients in the technology industry, with most companies being in the digital and data storage sector. Before that, he was the senior manager at SKI & Merak Multimedia, where he managed projects from recording to video clip production, as well as handling the talents involved, his LinkedIn said. He also supervised the production timeline for the physical products such as VCD Karaoke, CDs and cassettes. 

He also worked as current affairs manager at content production firm First Media Production, where he managed products that were being produced by the company's current affairs division. He was involved in two main productions: current affair talk shows and in-depth programmes. He was also involved in the production of two programmes: Silang Pendapat and Dimensi

Aside from First Media Production, Sugarda also has experience working at and Astro Awani as a producer, his LinkedIn said. His responsibilities included producing daily news video packages, editing scripts, and post production.

Separately, Fortuna appointed industry veteran Gavin Simpson as its chief creative officer last year. He was previously with Ogilvy Malaysia as its chief creative officer. Simpson told MARKETING-INTERACTIVE previously that his objective was to elevate the creative output of the Fortuna organisation. According to him, the agency underwent a rebranding in 2019 and rejuvenated its spirit and creativity.


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