Allison+Partners has appointed Jeremy Seow (pictured) to the newly created role of managing director, growth and innovation for APAC. He last helmed the role of WE Comms' Singapore CEO, and stepped down in October 2019. Seow's appointment comes shortly after APAC MD Paul Mottram left to join Zeno Group.
In his new role at Allison+Partners, Seow will be working with leadership across the network to drive growth opportunities, new products and strategic counsel to a host of clients. According to the PR agency, his experience building teams to support globally-scaled clients will be of value in this new role, which sits at the intersection of marketing, product and business development across all 12 offices in the region, with a dedicated focus on Singapore as the key strategic regional hub.
Seow brings nearly 20 years of experience in media, marketing and communications to the agency, combining leadership skills and business acumen. He started his career with The Straits Times as an interactive editorial assistant in 2000. Four years later, he joined Fleishman-Hillard for close to two years. He has since then worked with technology brands such as Adobe, Cisco, Intel, IHG, Microsoft, Nokia, PayPal, SingTel, Xbox, Yahoo and Zuji. Seow has also held past tenures at Ogilvy One Worldwide, Social@Ogilvy and Edelman.
In addition to Seow's appointment, Allison+Partners has also promoted senior consultant Shen Jegathesan (pictured below) to vice president. Jegathesan has served as a senior advisor to the Singapore team since its earliest days, providing flight counsel to senior executives while also fostering growth of the team through educational and cultural initiatives. Her move to full time aims to add decades of experience to the team across a range of corporate and consumer clients.
Both Seow and Jegathesan will work closely with Jonathan Heit, global president, and Lewis Moh, director, in building out the agency’s presence and capabilities in Singapore and throughout the region. According to Heit, Allison+Partners has continued to thrive in Singapore, coming off its strongest year ever in 2019.
“Seow's depth of experience, particularly in integrated and digital work, complements our existing team’s capabilities in an ideal way while Jegathesan’s deep roots in the community and with our team further solidifies our offering. Working together these leaders will enable us to operate at the highest level of strategic service for our clients while also enhancing the performance of an office that is already exemplary across the network,” he added.