Former Starcom Singapore MD Patricia Goh heads to Amobee

Patricia Goh, the managing director of Starcom Singapore is joining Amobee as VP of Southeast Asia.Goh who has been with Starcom since 2008, took on the role of MD three years ago. She consistently rose through the ranks with consistent bolstering of multi-disciplinary expertise across verticals. Most recently she won the Expedia SEA account, AIA Asia Pacific Breweries and a string of government businesses such as the Ministry of Communications & Information, Ministry of Trade & Industry, Land Transport Authority and the SEA Games.Prior to that, she was general manager where she was responsible for P&L management, strategy, growth, deliverables and the grooming of talent for both SMG and the industry at large.In a statement to Marketing, Amobee SVP Asia Robert Woolfrey said:“We are thrilled to welcome Goh to the Amobee team as VP, Southeast Asia. Her talents as a leader and driver of growth in the advertising industry are widely respected, as she brings experience that will further enable Amobee to provide brands with the most innovative digital advertising solutions in the market at a historical time of growth in the region."Goh was unavailable for comment.Last year, Amobee appointed another industry heavy weight and brought on board Robert Woolfrey as senior VP. He was tasked with a key role in driving the company’s continued international growth. Along with his appointment Amobee also announced the launch of Amobee Triggers, a solution providing marketers the ability to target and deliver digital campaigns at key consumer mindset moments.Woolfrey was formerly regional head, APAC, for Verizon/AOL owned advertising firm Millennial Media, and set up the company’s Asia operations in 2011. Prior to Millennial Media, Woolfrey led sales for inMobi across Southeast Asia and has been a native of Singapore for more than a decade.Meanwhile, Amobee also appointed data and technology professional Todd Chu to the position of senior vice president, Global Operator Innovation. Chu will be charged with leading Amobee’s new product offerings that are driven by and utilise telecommunications operator assets.