Simon Lockyer (pictured),Â IBM iXâs head of customer engagement and design, ASEAN, has joined Edelman Singapore as managing director, brand. He is tasked withÂ the continued growth of Edelman Singaporeâs brand marketing team.
Reporting to CEO John Kerr, he will be integrating the networkâs capabilities across content, data and digital to craft and deliver valuable customer and employee experiences. In his previous role atÂ IBM iXâs head of customer engagement and design, ASEAN, LockyerÂ worked at the intersection of digital strategy, creativity and technology to help build and transform regional businesses such as Axiata Celcom. He joined the role in 2017.
He has over 20 years of experience in the region and was formerly theÂ CEO of FCB Singapore, where he was appointed to relaunch the agency in Singapore. Prior to FCB Singapore, he was theÂ regional director at Droga5Â and the international business director at TribalDDB. Lockyer also worked at Ogilvy and McCann and led regional and global clients includingÂ Philips, GSK and Diageo.
In a statement toÂ Marketing, Lockyer said he was keen to “find a home for his blend of brand, content and digital skills”, and one where he could deliver client solutionsÂ leveraging strategy, creativity, data and technology. “Edelman has all that in spades and a great team of super smart, like minded folks who Iâm very excited to join,” he said.
According to him, digital innovation, research, customer engagement and better experience design are top of mind for all C-suite. Lockyer said his two years in IBM has allowed him to sharpen these via consulting on major digital reinvention programmes, and sees “massive potential” to bring these to clients at Edelman. He added that there is convergence towards fully integrated solutions and deeper client partnerships to build customer trust and engagement.
When it comes to customer experience trends, Lockyer said simplicity is key in a world of complexity and clutter. He also said that relevance and value via intelligent use of data and a growing concern for the welfare of the planet are also some trends that marketers should take note of.
âIâve spent the last two years in digital reinvention consulting at IBM and while I am keen to apply those skills to Edelman, Iâm just as keen to learn from the people across the global network. Itâs an exciting time in the march toward the realisation that earning attention and trust should be at the centre of successful integrated marketing thinking and programs,” Lockyer said.
Meanwhile, Kerr said: âLockyer is a master of crafting experiences that combine humanity, creativity and technology, and we are delighted to have him on board. He is joining us at an incredibly exciting time and is undoubtedly the right leader to accelerate our transformation here in Singapore.â
Marketing has reached out to IBM for comment on Lockyer’s replacement.