Former Dentsu business director Pearlina Chan has joined Samsung Electronics as head, brand marketing, digital appliance. A Dentsu spokesperson confirmed to Marketing that Chan left the agency in December last year and her role will not be replaced.
According to her LinkedIn, with Dentsu, Chan was in charge of identifying new business opportunities to grow the agency’s revenue. She was also tasked to champion “unconventional and out-of-scope” work, and oversee both large scale and regional campaigns’ budget management across integrated marketing channels, on-ground activation and sponsorship. Chan spent over a decade with the network.
She first joined Dentsu Singapore as an account executive in 2002 and worked on the Toyota Motor Asia Pacific account regionally. She left the network in 2004, and joined Young & Rubicam Group (Y&R) as an account director. With Y&R, Chan managed the global brand business for about 19 markets for Singapore Tourism Board over a period of four years. She also worked with FMCG clients – Malaysia Dairy Industries and Cerebos Asia Pacific – while toggling between automobile brands – Audi, Land Rover and Jaguar.
Marketing has reached out to Chan and Samsung for comment.
Another fellow Dentsu senior lead that has moved on to the client side is Rosalynn Tay. She recently joined Banyan Tree Group as the new senior vice president, head of growth and demand. She last helmed the role of CEO of Dentsu Singapore and was with the network for over seven years. At Banyan Tree, Tay will be responsible for driving the group’s multi-brand growth strategy while charting customer engagement across current and new digital channels. Her task will also include defining the strategic approach to sales, marketing, distribution, revenue and channel management.