FINN Partners bolsters APAC leadership with new HK managing partner

Global integrated marketing and communications agency, FINN Partners, has promoted its senior partner Annouchka Behrmann (pictured left) to managing partner, Hong Kong. 

Meanwhile, Cathy Feliciano-Chon (pictured right) assumes expanded role as managing partner, strategic development, Asia Pacific, from her previous role as managing partner and Greater China lead.  

The executive moves come as FINN aims to capitalise on its growing position as a major player in the region, with deep expertise across a range of verticals and offices in Hong Kong, Shanghai, Beijing, Singapore, New Delhi, Mumbai, Bangalore, Kuala Lumpur and Manila. 

Within her new role, Behrmann is charged with strengthening and growing FINN’s leadership position in travel and tourism, hospitality, design, wellness and luxury while broadening the capabilities and services offered to clients particularly in corporate communications and purpose.   

She will also diversify the agency’s offerings across the sectors FINN currently excels in, namely health, consumer, technology and B2B. 

A seasoned industry veteran with a track record of driving growth for leading brands and agencies in Asia Pacific, Behrmann joined FINN in October 2023. Prior to FINN Partners, she was with Edelman as head of new business and client excellence APAC.  

Behrmann’s promotion creates space for Cathy Feliciano-Chon to expand her remit as managing partner, strategic development, Asia Pacific, focusing on business development, brand strategy, and thought leadership initiatives to grow the agency’s capabilities in the region.  

As a strategic brand and communications leader in travel, hospitality, luxury, and design, Feliciano-Chon joined FINN in 2019 as managing partner and key member of FINN Asia’s management team. She has been instrumental in shaping FINN’s reputation as a travel and tourism powerhouse, according to the release.

“Feliciano-Chon’s new role expands our regional leadership bench so we can grow our capabilities across offices and position the group for long-term sustainable growth in Asia. She brings to this new role over 35 years’ experience in brand strategy and marketing communications with clients and projects throughout the region, a track record in thought leadership and a formidable network,” said Howard Solomon, founding managing partner with responsibility over Asia. 

“The growth that we’ve achieved in Asia thus far wouldn’t be possible without the amazing leadership we have in the region. Feliciano-Chon and Behrmann along with our other Asia Pacific leads know the market well and bring a level of excellence and client service that is second to none,” said Peter Finn, CEO, founding managing partner, FINN Partners. 

“Given our expansive footprint, unrivaled depth and breadth of sector expertise, and flexible ONE FINN model that allows us to offer clients best-in-class, full-service capabilities within a nimble collaborative model, I believe FINN is best positioned to be the go-to agency for clients in need of integrated marketing and communications services,” he added. 

MARKETING-INTERACTIVE has reached out to FINN Partners for more information. 

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