Former Carlsberg marketer Jolene Yeo resurfaces at NTUC Enterprise

Former Carlsberg Singapore’s marketing director Jolene Yeo has taken on a marketing and branding role at NTUC Enterprise.

Marketing understands that Yeo will be taking on some of the duties of Lynette Ang, former chief of brand and communications at the organisation, although she will not be a direct replacement for the role. In January this year, Ang landed a new role as CMO of Sentosa Development Corporation.

NTUC Enterprise did not comment on the appointment.

Prior to her new role, Yeo was marketing director at Carlsberg Singapore, a role she took up in 2015. She reported to Jimmy Toh, general manager of Carlsberg Singapore. She first joined Carlsberg in June 2011 as commercial development manager and was promoted a year later to regional marketing manager in the Asia commercial team.

During her tenure, she was responsible for the launch of Somersby in Singapore and across the Asia region, leading the brand re-positioning of Kronenbourg 1664 across Asia, development and launch of Carlsberg Smooth Draught as well as activations such as Probably the Best Job in the World.

Prior to her time in Carsberg, Yeo has also worked in marketing roles in companies such as Nestle Singapore, P&G and Sony Electronics. According to her LinkedIn, Yeo was assistant brand manager/brand manager for marketing, confectionery, in Nestle Singapore. In addition, she also held the role of assistant brand manager, AAI – SK-II global operations at P&G.