Former Airbnb CMO Jonathan Mildenhall starts brand and marketing consultancy

Former Airbnb's CMO Jonathan Mildenhall (pictured) has launched a brand and marketing consultancy, called TwentyFirstCenturyBrand. As co-founder and CEO, Mildenhall said in his LinkedIn that the consultancy aims to enable founders and CEOs to realise "transformational" growth through marketing.Mildenhall was with Airbnb for four years, before exiting last October. Prior to his stint at Airbnb, he had been with the Coca-Cola company for seven years. He last helmed the role of a senior vice president of integrated marketing communications and design excellence in the North American business unit with the beverage giant. He held similar responsibilities as his previous position as vice president, global advertising strategy and content excellence.Previously a global marketing director at Airbnb, Alexandra Dimiziani joins the consultancy as co-founder and global managing partner. Bringing with him an agency background, former chief strategy officer at TBWA\Chiat\Day Neil Barrie also helms the role of co-founder and managing partner.According to Adweek, the consultancy has bagged clients such as Pinterest and workspace startup WeWork, to name a few. Mildenhall had said in the article that the consultancy will be partnering with global tech companies in a bid to apply brand and marketing strategy to build brands.Marketing has reached out to Jonathan Mildenhall for comment. Mildenhall had been with Airbnb for four years and left the company last year October.Read also: Airbnb CMO exit: Why CEOs need to be involved in marketing