Former ad man joins shopper360 as CEO of Pos Ad and ShopperPlus

Shopper360 has named Michael Tan (pictured) as CEO of its two subsidiaries, Pos Ad and ShopperPlus. In his new role, Tan will oversee the strategic planning and overall management of Pos Ad and ShopperPlus Malaysia’s operations. His role will include business development, client and retailer partnerships as well as talent management for the two business units.

Prior to shopper360, Tan was country head and regional director of business for VHQ Media in Singapore. He has also held senior level director roles for Project: Worldwide and Saatchi & Saatchi X in Guangzhou, China, and for Ogilvy Asia Pacific in Hong Kong.

According to Chew Sue Ann, shopper360 executive chairman and group managing director, brick and mortar retailing is “very much alive and thriving” in Malaysia, where shoppers have a fondness for in-store experiences and purchases.

“I look forward to Tan’s insights and holistic experience to leverage and integrate technology into the business, and enhance our current suite of products and services, as we take shopper360 forward as one of Malaysia’s top names in shopper marketing,” Chew added.

Leadership responsibilities of both business units were temporarily assumed by Chew following Samuel Chan’s departure earlier this year, who voluntarily resigned amidst an internal investigation into an allegation of misconduct.

Shopper360 also posted a revenue of RM142.4 million for the financial year ended 31 May 2018 (FY 2018), a 7% increase from RM132.5 million during FY 2017. According to the financial statement, the increase in revenue can be attributed to the RM0.9 million (2.7%) revenue increase from in-store advertising and digital marketing.

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