Ford Philippines puts owners in the driving seat with #iDriveFord campaign

Ford Philippines is shifting gears in brand storytelling by spotlighting its growing owner community through the newly launched #iDriveFord campaign.

Following the arrivals of the New Ford Territory Hybrid and the All-New Ford Mustang Mach-E, the company is now harnessing authentic consumer voices to showcase how its vehicles enable everyday adventures - from weekday commutes to road trips and spontaneous getaways.

The campaign encourages Ford drivers to share unscripted experiences that highlight how their vehicles connect with their passions, lifestyles and relationships. Whether it’s hauling gear for a small business, organising glamping trips with children in the Everest, taking the Ranger off-road, or navigating food hubs in the Territory, the initiative reflects the diverse ways Filipinos use and celebrate their Fords.

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Owners can participate by posting photos or videos on Facebook, Instagram or TikTok, tagging Ford Philippines, and including the hashtag #iDriveFord. The most relatable and inspiring content will be amplified on Ford’s own social channels, creating a loop of brand advocacy rooted in authenticity.

“Adventures come in many forms, and we recognise that not all journeys involve long roads and challenging terrains. Sometimes, the best experiences come even from a simple trip to the grocery or a short drive to meet long-time friends. Whatever they choose to share, we are proud to amplify our owners’ stories and bring our Ford community even closer together,” said EJ Francisco, communications director for Ford Philippines and Asia Pacific distributor markets.

“All proud Ford owners are welcome to share their stories by joining the #iDriveFord campaign. Together, we help show how the Ford experience goes beyond driving. It is about community, adventure, and the pride that comes with every mile,” he added.

Ford Philippines has entered the hybrid and EV market with the launch of the Territory Hybrid and the Mustang Mach-E. The Territory Hybrid offers fresh design updates, upgraded interiors, and advanced safety features, while the Mustang Mach-E delivers up to 388 hp, 676 Nm of torque, and a 550 km range with Mustang-inspired styling.

More recently, Ford Philippines also launched the new Everest Wildtrak, offered in 4x2 and 4x4 versions. It features the Wildtrak’s signature bold design, a panoramic moonroof, a large touchscreen with smartphone connectivity, and comes with a five-year warranty.

The SUV also includes advanced safety tech such as adaptive cruise control, blind spot alerts, and a 360-degree camera. Available in several colours including a limited Luxe Yellow, the Everest Wildtrak is now in dealerships, with Ford also rolling out promos and discounts across its line-up this September.

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