Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Ford adds audio app FM to in-car mobile platform

share on

At the Mobile World Congress in Barcelona, Ford's unveiled its latest venture into smart electric bikes.  It has also announced that it will be adding Chinese audio app FM to Ford's in-car mobile platform SYNC AppLink.The platform extends the driver's smartphone functionalities to cars and the technology is available in over six of the brand's car models in the mainland with around 13 apps.FM has a library over a million hours of legal music, audio recordings and shows.  It is also an online radio partner of Air China and has worked with mobile device manufacturers Oppo, ZTE and Coolpad.Don Butler, executive director of connected vehicle and services at Ford, said, "The newly added app allows drivers to keep their eyes on the road and hands on the steering wheel while listening to music, radio shows and audio books more conveniently."Last January, Tencent's QQ Music was made available for the mobile platform.  SYNC AppLink was first launched in China in June 2013 with nine apps, including apps produced by Baidu, Sina, Sougou and Douban.Reuters has reported that Ford is in talks with Tencent to add WeChat to the mobile platform's portfolio of apps but Ford China has declined to give further comments on the topic.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window