Star Radio Group has teamed up with TalkSport UK to cover the upcoming 2014 FIFA World Cup. This is Star Radio Group’s first collaboration with TalkSport UK, the official broadcaster for World Cup 2014.
“We are delighted to be working with TalkSport UK and their team on ground during the 2014 FIFA World Cup. This is a great opportunity for our listeners to catch the updates either on air or online.” adds Allan Cameron, Star Radio Group programme director.
“We look forward to working with TalkSport in sharing the most exclusive coverage on the upcoming FIFA World Cup on our radio stations; Red FM, 988, SuriaFM and Capital FM. The partnership will enable Star Radio Group to bring unique and specific content to our listeners.” says Kudsia Kahar, the chief operating officer of Star Radio Group.
Football enthusiasts can catch the updates on Red FM, 988, SuriaFM and Capital FM as early as 7am. Besides updates on each match, the stations will also be airing insights and analysis from sports journalists and commentators on the different matches.
To hype it up further, the stations have dedicated a page on their websites where listeners can listen to different podcasts on the matches, teams and players, provided by TalkSport. On top of that, they can also get the latest news and schedule of different matches on the stations’ website.
Listeners can also tune in to Red FM’s Red Rush with Adam C on weekdays, 5 to 8pm and SuriaFM’s Grandstand Suria on weekends, 6 to 10am for the weekly football discourse.