Online food and grocery delivery platform foodpanda has launched a ‘double tips, double love’ campaign across Asia in six markets in April 2023. This campaign is launched to show appreciation for delivery partners who are working hard to deliver food and groceries. Through this, foodpanda is spotlighting the importance of delivery partners’ role in the delivery ecosystem.
During the campaign period, foodpanda will match every dollar delivery partners receive in tips from customers on the app, so they earn twice the amount of tips, and 100% of the tips (gifted by customers) earned will be fully credited to delivery partners’ accounts. This campaign is currently live in the Philippines and will be launched in Singapore, Malaysia, Pakistan, Bangladesh, Cambodia throughout April. More than 124,000 foodpanda delivery partners across Asia are expected to benefit from it.
The delivery platform will be sending EDMs to customers to amplify its campaign which will also be publicised via social media channels and in-app pop ups to inform customers of this initiative, according to a foodpanda's spokesperson when MARKETING-INTERACTIVE reached out. In Singapore, foodpanda will also leverage influencers to raise awareness of this initiative to encourage extra tipping during the campaign period, foodpanda said.
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The brand has always prioritised the well-being of its delivery partners through various initiatives across Asia, the release said. These include offering insurance so that delivery partners can work with peace of mind, working with external parties to provide delivery partners with resources such as e-bikes or even microloans at competitive rates, investing heavily in riders’ upskilling and personal development, and more.
The tipping feature, first introduced in 2021 at the height of the pandemic, was a safe and convenient way for customers to show their appreciation for delivery partners. Since its launch, the feature has received positive feedback from both customers and delivery partners.
The brand's delivery partners are the backbone of its business and their welfare is extremely important to foodpanda, said Bhavani Mishra, director of logistics APAC, foodpanda. "The ‘double tips, double love’ campaign is one of the many ways that foodpanda shows appreciation for our delivery partners. During this period, delivery partners have the opportunity to earn double the amount of tips from customers - and all tips go fully to the delivery partners. Through this, we hope that our delivery partners feel supported and motivated - we really can’t thank them enough for their hard work daily."
“The ‘double tips, double love’ campaign adds on to the ever-growing list of initiatives that we organise for our delivery partners to create a positive working environment for them. Through this, we want to spotlight the dedication and effort that they continuously give for each order, and make it known that we, together with our customers, see and appreciate all that they do to make on-demand shopping possible," Mishra added.
Recently, foodpanda Malaysia organised a flash mob in celebration of its recent partnership with Resorts World Genting (RWG), Malaysia’s integrated resort above the clouds, to offer a more sensational customer experience.
According to the release, the flash mob was hosted last week where 30 dancers entertained visitors at the SkyAvenue accompanied by beats from K-pop supergroup Blackpink before giving away goodies and branded merchandise. foodpanda’s brand ambassador, Pau-Pau, together with RWG’s mascot Allie the Elephant, also enthralled the mall visitors who thronged to take selfies with the cuddly duo.
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