Foodpanda Malaysia is calling for a media pitch and the appointment will be two years with the option to extend for another. Invited agencies have been briefed and were given four weeks to reply with a proposal. Selected agencies will be shortlisted for a round of presentations. The appointment is expected to be finalised by end of October and only one agency will be appointed to handle all media buying duties. Carat Media is the incumbent on the account.
For agencies to impress, foodpanda's spokesperson said they will need to have full-stack integrated media planning solutions, innovative execution on conventional channels, as well as data-backed campaigns built with contextual campaign ideation. Additionally, agencies should also have industry insights on trading and negotiations. While an experienced team is highly appreciated, the spokesperson said they should also be complemented with fresh new-age talents.
Separately, in July this year, foodpanda's parent company Delivery Hero rolled out its global sustainable packaging programme. It is currently being piloted across eight countries worldwide including Singapore and Hong Kong through the foodpanda app and aims to offer local restaurants with 100% plant-based and perfluoroalkoxy-alkanes free alternatives to plastic packaging.
The sustainable packaging is now sold exclusively on the foodpanda platform and Delivery Hero aims to deploy 10 million units of sustainable packaging by the end of 2022 and expand the programme to more regions. Foodpanda's journey towards sustainability started in 2017 when it launched the cutlery opt-out toggle on its app. It also drove plastic-reduction initiatives in-market. Singapore, for example, was the first country to pilot a reusable packaging programme with local providers Muuse and BarePack.
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