Food tech firm TiffinLabs eyes growth in Malaysia, hires head of marketing

Food tech firm TiffinLabs eyes growth in Malaysia, hires head of marketing

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Food tech company, TiffinLabs has beefed up its leadership ranks with executives from the tech and food and beverage scene, as the company gears up for growth, particularly in Malaysia. According to The Business Times, Malaysia is a "key growth market", and the food tech company hired Jason Koven to take up head of operations. Koven is experienced in franchising and operations across Southeast Asia and China. He has worked with brands such as Tony Roma's, Morganfield's, and Teh Tahrik Place, according to a check on his LinkedIn by MARKETING-INTERACTIVE. 

On the marketing front, the food tech company has hired Connie Sun as its head of marketing. In her role, Sun will be responsible for driving brand and product development, said the article. Prior to her role at TiffinLabs, Sun worked in growth strategy at Indonesian coffee start-up Kopi Kenangan for more than a year, said her LinkedIn. Before Kopi Kenangan, Sun helmed the manager role in marketing analytics at Burger King for close to two years. 

The company has made a total of five new key appointments, and this move came after former JD.com's Southeast Asia president, Soon Sze Ming (pictured) was appointed as TiffinLabs chief executive. On the finance front, it has hired Chin Wei Koh who was the group controller role at Indonesian grocery delivery startup Happy Fresh. As group controller, Chin oversaw group accounting activities, ensuring a timely and accurate month-end closing. Additionally, Chin was also required to spearhead corporate finance activities which included fundraising, due diligence and business expansion, said his LinkedIn. 

Other additions are Melissa Soh, who was part of the launch team at Amazon Fresh, as TiffinLabs' chief of staff and head of strategic initiatives; and Raymond Soh, formerly of Publicis Sapient, as head of people, said The Business Times. 

Whereas on the technology and F&B scene, Korean restaurant chain in Malaysia, MyeongDong Topokki has leveraged the blockchain technology, releasing 1,000 pieces of NFTs that are available for purchase at Opensea. With this strategy, the restaurant aims to encourage sustainable consumer attention and engagement, said The Star. According to the article, MyeongDong Toppoki's foray into NFT was highly anticipated as the restaurant chain views this as part of its strategy to position itself as a leading technology firm in the food and beverage scene.

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Related articles:
Korean eatery chain MyeongDong Topokki in MY 'cooks up' NFTs
HappyFresh hunts for marketing roles in Southeast Asia
HappyFresh handpicks creative partners for 3 SEA markets


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