F&N has rolled out a “Show a Litre Kindness” campaign in collaboration with FairPrice to enable consumers to play a part in effecting a positive change in someone’s life during the month of October. F&N will be donating SG$0.10 to social services agency AWWA, with every purchase of F&N MAGNOLIA 1-litre pasteurised milk at FairPrice outlets. F&N aims to donate about SG$20,000 to AWWA.
The campaign is part of F&N’s efforts to ensure that the disadvantaged are able to have one of the most essential and nutritious breakfast items in everyone’s lives – milk. It also shows F&N’s support for AWWA in the latter’s efforts to support families, children and youths with additional needs, and vulnerable seniors. Marketing has reached out to F&N for additional information about the campaign.
AWWA serves over 16,000 individuals across life stages each year. Its services include early intervention for pre-schoolers, education and disability support for children and adults with additional needs, assistance to low income families, caregivers, and health and social assistance for vulnerable seniors.