Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
F&N urges consumers to effective positive change with a litre of kindness

F&N urges consumers to effective positive change with a litre of kindness

share on

F&N has rolled out a "Show a Litre Kindness" campaign in collaboration with FairPrice to enable consumers to play a part in effecting a positive change in someone's life during the month of October. F&N will be donating SG$0.10 to social services agency AWWA, with every purchase of F&N MAGNOLIA 1-litre pasteurised milk at FairPrice outlets. F&N aims to donate about SG$20,000 to AWWA.The campaign is part of F&N's efforts to ensure that the disadvantaged are able to have one of the most essential and nutritious breakfast items in everyone's lives - milk. It also shows F&N's support for AWWA in the latter's efforts to support families, children and youths with additional needs, and vulnerable seniors. Marketing has reached out to F&N for additional information about the campaign.AWWA serves over 16,000 individuals across life stages each year. Its services include early intervention for pre-schoolers, education and disability support for children and adults with additional needs, assistance to low income families, caregivers, and health and social assistance for vulnerable seniors.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window