Flexar debuts in Singapore with point-to-point offering

Mobility platform Flexar has officially launched in Singapore, positioning itself as a purpose-built point-to-point car-sharing service aimed at improving flexibility and convenience for urban commuters.

The launch comes as Singapore continues to push towards a car-lite future, with Flexar offering an alternative to car ownership through a mix of electric (EV) and internal combustion engine (ICE) vehicles.

The platform follows a beta phase in April which saw close to 10,000 registrations within two weeks. According to the company, repeat usage during the trial reflected growing demand, with users citing vehicle variety, ease of sign-up, and flexible payment options as key strengths.

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Flexar’s launch also builds on learnings from the strategic pause of BlueSG, with the company introducing a redesigned point-to-point model focused on reliability and scalability.

Its features include fleet and parking optimisation to improve vehicle availability, alongside tools such as a radar search function and fare calculator developed based on user feedback.

The service debuts with more than 200 vehicles across 100 stations, located in residential neighbourhoods and commuter corridors across central, northern, northeastern and eastern Singapore. Flexar said it plans to expand its network monthly, with the aim of achieving nationwide coverage.

At full scale, the platform is expected to support thousands of vehicles across an islandwide station network. Flexar operates on an asset-light model, working with fleet management providers to supply vehicles. The company said this approach allows it to scale efficiently and adjust its vehicle mix based on demand.

The platform is open to users aged 18 and above with a valid driving licence, with onboarding completed via Singpass. No deposits or membership fees are required.

Its fleet includes a mix of sedans and SUVs such as the Hyundai Avante, Honda Fit, Toyota Sienta and Opel Corsa-e. Trips are charged on a per-minute block pricing model, with fuel included. Users can also opt for additional coverage through a collision damage waiver.

Flexar said it will continue to refine its platform following user feedback, with planned updates including improvements to rental processes, in-app notifications, and customer support features.

To mark the launch, the company is offering vouchers to beta users and a SG$10 welcome credit for new users as part of a two-week promotion. Weekly launch promotions and referral rewards will also roll out throughout May.

Fon Supannakul, CEO of Flexar, said car sharing will play a central role in Singapore’s mobility future as urban needs shift from ownership to access. "As urban needs evolve, access is becoming more important than ownership. We built this platform listening to user feedback," she added. 

Supannakul pointed to strong beta traction as evidence of demand for a more practical point-to-point model, with early users valuing flexibility and ease of use. Early testing over the past six months also allowed Flexar to refine operations and fine-tune on feedback.

"Our focus now is on expanding the network responsibly and strengthening availability so that point-to-point car sharing becomes affordable, flexible, reliable and convenient for more Singaporeans," she said.

MARKETING-INTERACTIVE has reached out for more information. 

Separately, developments in the wider mobility space continue to reshape how cross-border and on-demand transport services are being offered in the region.

Southeast Asia superapp Grab has been granted the first cross-border ride-hailing operator licence under the enhanced Cross-border Taxi Scheme jointly introduced by Singapore’s Ministry of Transport and Malaysia’s Ministry of Transport.

The licence allows Grab to offer cross-border taxi bookings directly via its app, with a pilot service enabling door-to-door rides between Singapore and Johor, including Johor Bahru, Iskandar Puteri, Forest City, Kulai and Senai.

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