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FleishmanHillard secures PR for DETOUR

Hong Kong Ambassadors of Design has tapped FleishmanHillard Hong Kong to manage public relations activities for the annual art and design festival DETOUR 2013.

The agency has been tasked to manage all PR duties around the 10 day event from 29 November to 8 December.

Dubbed Detour Matters: From Microtopias to Social Innovation, the event will run along the historical tram system around the Island to connect exhibitions at various sites, aiming to arouse greater public awareness on design and city creativity.

Last year the event attracted 60,000 people.

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