Flare Communications Group wins Converse Asia HK PR/Comms appointment

Following a competitive pitch, Converse Asia has appointed Flare Communications Group as its Hong Kong communications and PR agency partner for the next two years, effective immediately.

The agency will be providing strategic counsel, PR, social, and influencer integrated services. The ultimate goal of which is to amplify brand awareness and optimise Converse’s visible presence among youth communities with the building of relatable content.

Flare has been credited with winning this pitch for the Nike subsidiary due to the agency's strong commitment to the digital landscape and its profound experience in driving result-driven influencer campaigns. Flare also stood apart from competitors by demonstrating its readiness to dive deep into the Gen Z demographic and by presenting a passionate team vibe.