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FITCH appoints GM

Global retail and brand consultancy FITCH appointed Danny Lye as general manager of the FITCH Singapore office. In his new role, Lye will be responsible for managing the overall business profitability and growth of FITCH’s operations for Singapore. This is a newly created role.

Lye (pictured) joined FITCH as client director in 2013 to manage FITCH’s key clients including Dell and Van Heusen. He will continue to drive these global key client relationships in his new capacity.He has over seven years of client management experience at agencies including Landor, Designbridge Asia, and Open D Group.

Lye will be reporting to Jane Perry, managing director Southeast Asia.

Perry said: “Lye has impressed us, and our clients, in his capacity as client director. He brings a rare talent to our senior management team given his experience across both creative and client service roles. Lye’s promotion to general manager is well deserved and we are thrilled to have him lead our Singapore team and bolster our Asian offer.”

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