Fireworks has promoted Chenyin Pan as director at Fireworks China.
A digital veteran with a strong social copywriting background, Pan has been working as a key digital strategist for Fireworks since 2014. He has eight years of marketing experience in 4A agencies including Razorfish.
“Chenyin has been instrumental in successful projects like Expo Milan 2015 and in leading our fashion discipline”, said CEO and founder Andrea Fenn.
“We are convinced he is the best person to drive our business in China”.
Pan will lead a team of strategists and creatives to serve the needs of companies entering or re-entering China, and looking to use digital channels to achieve real results.
Pan explained he has been leading the development an all-new offering of digital products so to be more receptive to the needs of companies of all sizes.
This offering includes digital marketing for brand promotion as well as proprietary online-to-offline activities to convert interest into action.
“As Chinese economy development settles and market competition stiffens, brands are increasingly trying to see tangible value in their marketing activities”, added Pan.
“Customers ask us to cut the fluff, we at Fireworks are ready to pick up their needs”.