Firefly appoints media agency

Firefly, a full-service carrier, has appointed PHD Malaysia as its media agency. The account was won following a pitch involving several agencies.

The appointment will see PHD Malaysia as the agency of record for Firefly in the markets of Malaysia, Singapore, Thailand and Indonesia. The scope of the account covers strategic media and communications planning and buying across all media platforms.

“PHD demonstrated a thorough understanding of our business objectives and clientele and coupled with the strength of their service offering and innovative thinking, we decided to appoint them as our media partner. We are enthusiastic and looking forward to working with PHD,” said Rafizah Amran, head of marketing and communications.

Andreas Vogiatzakis, CEO, Omnicom Media Group, Malaysia, said, “In the past seven years, Firefly has grown into a strong brand with a focus on connecting with consumers and the community. Innovation has also played a major role in the brand’s success. PHD will continue to enhance Firefly’s brand presence in Malaysia and abroad and connect the airline closer to their customers.”