[Video] FedEx trials animated ad campaign to tell delivery efficiency

FedEx has debuted a cheery animated 30 second spot yesterday demonstrating how customers can worry less about paperwork and spend more time growing business with FedEx’s product.

Working with creative partner BBDO Proximity and media partner OMD Hong Kong, the media campaign “FedEx – Grow Your Business” is available in English, Cantonese, Mandarin and Korean.


Client: FedEx

Creative agency: BBDO Proximity Singapore & BBDO Proximity Hong Kong

Creative director: Melanie Clancy
Producer: Ann May Chua
Head of planning: Andy Wilson
Digital planning director: Vincent Teo
Regional account director: Michael Bantigue
Senior account manager: Raje Hiranand
Account executive: Emily Fung