FCB Shanghai has won Bosch Power Tools.
The agency will be responsible for handling the overall brand image and product promotion for Bosch Power Tools.
Brand communications will cover over 100 countries in five sales regions including Asia Pacific, Eastern Europe, Middle East, Africa and Latin America.
Aspiring to grow its business in the global emerging markets, Bosch Power Tools is looking to boost its brand awareness and preference, with the assistance of FCB and its philosophy of “changing consumer behavior”.
Commenting on the new business win, Edward Bell, CEO of FCB Great China, said: “The major advantage of creative industry is to inspire people to change their behaviors.
“This is also the most meaningful approach to helping our clients grow their business. We have every confidence in assisting Bosch to achieve that goal in target markets.”