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Fashionable fight against human trafficking

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Malaysia - Non-governmental organisation (NGO) Change Your World and fashion outlet Offline Blogshop teamed up recently to fight human trafficking using human displays at a local mall.In line with the campaign 'Human for Sale', several volunteers displayed themselves at Offline Blogshop's outlet at the Sunway Pyramid shopping centre last 17 November, with plaques of modern-day slavery mounted on walls.Sharon Lim, owner of Offline Blogshop Sunway Pyramid, told A+M she wanted to help spread  awareness of this issue and reached out to Change Your World co-founder Kelvin Lim with the idea of the human display at her fashion outlet."Change Your World does a good job of spreading awareness on human trafficking and we really wanted to help elevate the knowledge of the issue through the partnership," said Sharon.According to Kelvin, this is the first campaign Change Your World has conducted and that he believes in creativity being the centre of all its communications."Offline Blogshop truly believes in what we do, thus we went ahead with the partnership when the idea was shared," said Kelvin.Kelvin adds that the campaign aimed to get the younger generation involved in fighting against human trafficking through volunteerism."A month and a half before it commenced, we visited universities and colleges to get volunteers to participate either as change advocates or live mannequins," added Kelvin.While the campaign also extended to the fashion outlet at  Berjaya Times Square on 24 and 25 November, the partnership extends beyond human display.Sharon said Offline Blogshop is also giving Change Your World a permanent space in the store to sell its merchandise.

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