Hang Lung Properties' Fashion Walk has launched a new pop-up concept by combining fashion and art.
In collaboration with lifestyle brand Asian Gold, Fashion Walk's "In the Name of Summer" pop-up twin stores aim at bringing out different themes. It comprises two spaces - one of which showcases weekly art exhibitions, and another that offers retail services from different brands.
"In addition to continuously introducing flagship stores of international fashion brands and specialty shops, we have also been broadening our tenant mix and constantly bringing excitement to our customers through various events and pop-up stores with different themes," said Bella Chhoa, director of leasing and management at Hang Lung Properties.
This pop-up store concept is running until 31 August. A number of artists, designers, and brands are taking part in exhibitions or unveiling for the first time at Fashion Walk.
Phillip Gold, founder of Asian Gold, commented, "The vision of Asian Gold is to promote lifestyle immersed by art and fashion, which closely aligns with the commitment of Fashion Walk to assimilate high quality lifestyle experiences."
"The pop-up twin stores create a platform for consumers to appreciate the aesthetics of design and commerce in one single place," he added.