After launching in the US a year ago, Facebook makes Facebook Watch available everywhere, allowing easier access to videos and interactions with friends, creators and other fans.
Facebook Watch allows users to find latest videos spanning entertainment, sports, news, and more — all in their personalised Watch feed. It is also a collection of recent videos from subscribed pages while users can save the videos from their News feed and watch later.
Watch was launched in August 2017. It is comprised of shows which are made up of episodes – live or recorded – that follow a consistent theme or storyline, aiming to be a platform for all creators and publishers to find an audience, build a community of passionate fans, and earn income.
Facebook said every month, more than 50 million people in the US watch videos for at least a minute in Watch — and total time spent watching videos in Watch has increased by 14 times since the start of 2018.
However, BBC reported yesterday that although Watch is often portrayed as a rival to Google’s YouTube, Netflix, Amazon Video, BBC iPlayer and Facebook’s own Instagram TV, Watch has had niche appeal in its first year in the US, as about three quarters of respondents said they had either never heard of it or never used it. Another study also found out that Watch shows struggled to retain audience.