With 45% of successful entrepreneurs being females in the city, ranking second in the world, Hong Kong’s rise of the “she-conomy” is seemingly underway.
However, research from The Women’s Foundation shows women-owned businesses tend to start small and stay small: from women having less management experience and networks than men, to women entrepreneurs under-utilising technology and social media to scale up their operations, challenges abound.
Facebook has launched a new campaign #SheMeansBusiness to shine a spotlight on the unique issues that women face in the digital space.
The regional initiative was first launched by Facebook on 8 March, International Women’s Day this year, to support more than 8,000 woman entrepreneurs across Asia Pacific, running in collaboration with business leaders, civil society, NGOs and the public sector.
In Hong Kong, #SheMeansBusiness was launched yesterday in partnership with The Women’s Foundation, a not-for-profit organisation dedicated to improving the lives of women and girls in the city.
Through a series of workshops, training sessions and online resources, #SheMeansBusiness will offer women entrepreneurs the knowledge, connections, skills and technology required to build and grow their business online.
As part of the initiative, Facebook is also encouraging people to celebrate the inspiring women who run small businesses around the world by sharing the business pages, photos and videos of these women to their Facebook timeline using the hashtag, #SheMeansBusiness.
“We are pleased to bring this initiative to a city with such a strong entrepreneurial heritage, and hope it will nurture a new generation of women entrepreneurs who are as inspiring as they are successful,” said Clair Deevy, head of economic growth initiatives APAC at Facebook.