Perx wins Malaysian investor's trust in latest funding

Mobile-first technology firm Perx Technologies has announced Malaysia’s RHL Ventures as one of its latest strategic partners and investors in fueling its expansion plan within the Asia Pacific region.The latest investment is also backed by its existing investors such as prominent tech figure and Facebook co-founder Eduardo Saverin and Golden Gate Ventures.On its first investment with Perx, Raja Hamzah, co-founder of RHL Ventures said the two factors that drove its decision to invest are the “ability of its platform to fully engage with the end-customer and the growth potential of the highly underserved Enterprise application space in Asia.”“We hope that through our investment, we can work together to strengthen Perx’s foothold in Malaysia and beyond,” Hamzah added. Malaysia is one of the strongest economies in Southeast Asia with its GDP per capita the third highest in Southeast Asia. Its ongoing growth is paving the way for a plethora of businesses emerging in the region, coupled with a rising need for a more customer-centric business approach fueled by technological innovation, said CEO of Perx, Anna Gong.Gong added in a data-driven and data-led era, personalised and contextual customer engagement is not simply a tool to gain loyalty, but is also an effective measure to continuously create richer user experiences.The news comes at a time when mobile apps market in Asia Pacific is expected to grow at 16.2% compound annual growth rate (CAGR) by 2020. With more than 1 billion smartphone users in Asia Pacific alone, there is an urgent need for businesses to better connect and engage with their customers via mobile devices, said Perx.Founded in 2011, Perx, which is headquartered in Singapore has since transformed from just a mobile loyalty application to an enterprise-grade, AI driven solutions provider. It’s working with brands such as EZ-link and Visa, in helping them increase customer retention, acquisition and loyalty in a mobile-first era.