Auto-play videos in the news feed are about to have sound turned on by default, Facebook's VP Dan Rose announced at the Code Media conference and confirmed by Facebook in a blog post, and Facebook's video services will be extended to TVs.
"We think people are comfortable with it now," Rose said at the conference, but Facebook clarified that auto-play with sound can be turned off in the app's settings.
The blog post outlined that "as people watch more video on phones, they’ve come to expect sound when the volume on their device is turned on."
Wanting to get its fingers in the pie of TV ad spend, Facebook is also looking to launch a separate app for television sets that focuses solely on video. The app will collect and combine videos shared by friends or followed pages, trending live videos and recommended clips based on likes. Users will also be able to save videos to watch on the big screen at a later time.
The app will launch on Apple TV, Amazon Fire TV and Samsung Smart TV, with more to follow, directly attempting to take on YouTube and cable networks.