Singapore local-based technology company Acronis has become the first local brand to directly sponsor a Formula 1 (F1) racing team. The team chosen was Scuderia Toro Rosso (STR), one of the two F1 teams owned by Red Bull.
Previously, the only local sponsors of the racing event included title sponsor Singtel from 2008 to 2013 and then Singapore Airlines from 2014 to present. Acronis however, is the first to sponsor a team directly.
According to a report on The Straits Times, the deal is a multi-year sponsorship which will also see STR using Acronis’ cloud protection products to ensure data availability during actual races as well as race preparation. This is also to prevent the loss of important GPS and telemetry data due to unforeseen circumstances such as fires for example.
Marketing has reached out to Acronis for comment.