In today's dynamic and competitive business landscape, effective communication and strategic promotions play a vital role in the success of any brand. While public relations (PR) and marketing are two distinct functions, often they are interconnected disciplines that serve as crucial pillars to achieving organisational goals. Together communications and marketing make up the basics of a comprehensive communication strategy.
However, an observation by MARKETING-INTERACTIVE found that some companies today have expanded the remit of a marketing head to include work related to PR or communications professionals. In light of this, MARKETING-INTERACTIVE reached out to local marketers to find out their thoughts on why some brands will hire head of marcomms instead of separating the executive roles of marketing lead and communications or PR lead.
Check out what they had to say.
Click on each picture to watch a video!
1. Cecilia Chan, marketing director of valuation and advisory services business in Asia, Colliers
2. Amanda Chan, marketing and communications lead, Asia, Oatly AB
3. Otilia Chan, country marketing lead, ShopBack Hong Kong
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