Esther Wong, former TBWAHong Kong executive creative director, has co-founded new agency Many Many More, alongside three partners; Kwai Bun, the founder of Many Many Creations; Bonnie Leung, business director and executive producer and Joseph Wong, former TBWAHong Kong film-based head of art.
Wong left TBWA/Hong Kong in March of this year, after a 13-year stint with the agency.
“We aim to offer more possibilities, more agility and more impact. This is our DNA and the “more” in our name.” Wong said, “ The collective’s experience, tech-led innovations, creativity and production know-how makes the possibilities near endless.”
Kwai Bun said,” We give brands access to exceptional creativity and production values. The collective is underpinned by innovative tech tools and an agile organisation structure to deliver better ideas to clients, faster.”
Serving Hong Kong and China, Many Many More was created to “meet the market’s needs for true amalgamation of content, advertising and activation that penetrates into every touch point of today’s consumer,” the press release said. It is dedicated to delivering inspirational creative work from film, online video to experiential entertainment, contextual advertising, installations and events.
When asked about the relationship between Many Many Creations and Many Many More, Wong explained: “Many Many More is an independent concepts/ideas originated hub, powered by in-house production and technology specialists, while Many Many Creations is on 3D animation, visual effects and new media production.”