After StrawberryFrog shuttered its Southeast Asian operations, its managing director Mary Jane Butler has now resurfaced in a role at WPP.
The Amsterdam-based StrawberryFrog opened shop last year after it won Procter & Gamble as well as Economic Development Board business, but closed in the region after it parted ways with both accounts.
Geometry Global, WPP’s recently merged shopper marketing and activation entity of G2, OgilvyAction and JWTAction, has appointed Butler as client service director for Singapore.
In this newly created position Butler (pictured) will focus on company and client business growth, and will lead the agency’s account management team and key global and regional clients. These include the likes of GSK, Lenovo and Unilever.
She returns to WPP network after five years with StrawberryFrog. Prior to her time at StrawberryFrog, she was regional business director for Ogilvy & Mather Asia Pacific based in Bangkok, Thailand and Beijing, China from 2003-2007. Butler was responsible for the development of brands including Kraft beverages, Unilever skincare and fabric care, Kimberly-Clark and Johnson & Johnson’s 2008 Beijing Olympics campaign among others.
Chris Martell, managing director of Geometry Global Singapore, said: “Shopper marketing is very much on the C-suite agenda and we’re seeing clients investing more in this area than ever before. We created this new position in response to the significant growth of the agency in recent years and needed someone with the expertise and gravitas to work with our senior clients globally and across the region.