Ex-Burson-Marsteller Singapore CEO sets up new PR firm in Hong Kong

Former Singapore CEO of Burson-Marsteller Euan Wilmshurst has founded a new agency, KW Strategy. The agency will provide strategic advice and counsel to companies and non-profit organisations across Asia Pacific.Launching in Hong Kong this week, KW Strategy's expertise lies in key areas including corporate communications, CSR and sustainability as well as government and stakeholder relations. It aims to offer high level strategic advice and add value to the business strategy and bottom line of clients.In a statement to Marketing, Wilmshurst said the new agency will focus on Hong Kong, China and Japan as it sees immediate opportunities in those markets. However, it is also open to working with clients anywhere in Asia Pacific. There are also plans to set up in Singapore, Vietnam and Myanmar, according to Wilmshurst.KW Strategy is currently a one-man team, with support from freelance experts around the region. Wilmshurst said the agency aims to grow and hire by between the end of 2017 and the start of 2018. Its current clients are from the education and a beauty industry. Other companies in the pipeline are from industries such as FMCG, pharmaceutical and non-profit.Wilmshurst left his role as Singapore CEO at Burson-Marsteller in April this year, where he reported to Margaret Key, CEO of Burson-Marsteller Asia Pacific. He took over the role previously held by Allison Lim, who is now regional managing director, Southeast Asia and Public Affairs.He has more than 20 years of experience in public relations, CSR, corporate reputation, crisis and issues management, public affairs and communications across the public, voluntary and private sectors in Asia, Europe, Africa and the Middle East. He has worked with and advised companies such as Coca-Cola, GSK, Merck, Huawei and Microsoft.