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Event Marketing Agency of the Year Singapore 2016

Gold & Local Hero: SINGLE POINT OF CONTACT
Owned by : Independent
Headed by : Daniel Tan and Luke

In the decade since its establishment, Single Point of Contact has spearheaded multiple prominent campaigns in Singapore, including “Families for Life Celebrations”, “Singapore Food Festival”, “Singtel Hawker Heroes”, “Dairy Farm SG” and “UOB Gamification”.

SPOC opts for solutions that deliver commercial and brand results; solutions for clients that yield results in both quality and quantity; and pulling in sales and building up a healthy brand at the same time. At a time when technological changes pose as an increasing challenge to connect with consumers, brands are beginning to explore new ways to reach out to their audiences.

What used to be easily achieved by television, newspapers and radio has since evolved and expanded into several other media platforms such as social media, digital and customised outdoor sites, and that is essentially what SPOC aims to do SPOC acts as a single point-of-contact for providing integrated marketing services to strengthen brands across all fields be it creative, events or new media.

By addressing all their key needs, this approach frees up resources for clients to focus on strategic planning in the pursuit of long-term sustainable growth and profit. With a team of driven, passionate and dedicated staff , SPOC gives 100% of their hearts, minds, bodies and souls in their projects, helping them create work to be proud of.

Silver: VISUAL STUDIO SINGAPORE
Owned by : Independent
Headed by : Larson Ong, account director and Raymond He, production director

Since 2002, Visual Studio has aimed to provide events management services that integrate design elements to make eye-catching campaigns that effectively sell the brands and engage audiences.

Over the past decade, it has worked for several prominent companies, including DP Information Group, Changi Singapore and SPH Magazines. Visual Studio provides a holistic service for a wide spectrum of clients, ranging from multi-national companies, government and statutory boards to small and medium enterprises, learning institutions and charitable non-profit organisations.

The agency looks at the sequential stages of concept, planning and execution; supported by its in-house design and carpentry facilities, ensuring swift on-site responses and efficient problem-solving for its clients.

The biggest form of satisfaction from work comes from keeping clients happy, the agency believes. Not only does it want clients to be happy, its staff ’s happiness comes out as one of the top priorities as well. The agency believes the happier its staff , the easier creative ideas come to them and the more productive the workplace.

Bronze: THE EVENTS ARTERY
Owned by : Independent
Headed by : Wai Mayleng, managing director

Celebrating its 10th birthday this year, The Events Artery has helmed many large scale events, including Shine Festival and events for the Health Promotion Board. It promises to connect clients to their target audiences through the power of live events.

It believes in doing everything with heart and passion and giving the audience the best experience it can receive because it believes that people will forget the things you said and did, but not how you make them feel.

By working with clients to effectively strategise the most suitable plan to suit their needs, the agency crafts stories, formulates key messages, identifies challenges and opportunities and measures the results after the campaigns. With the goal in mind to build the right platform to achieve their business goals, be it product launches, brand activation events, festivals or conferences, it aims to build audience-centric events, circling around what it will see, feel, touch and remember from the event.

By engaging audiences intellectually and emotionally, the agency translates content on the ground by creating an authentic experience, often through inspiring speakers and topics, collaborating with artists, writers, thought-leaders and pundits and matching brands with their network of influencers and celebrities.

FINALIST

ADDICTION ADVERTISING
Owned by : Independent
Headed by : Lionel Lim, managing director

Addiction Advertising is made up of a creative, results-oriented, passionate and unconventional bunch. It continues to successfully position itself as the independent experiential event agency with the largest portfolio of healthcare clients. Addiction Advertising has an extensive portfolio of healthcare and healthcarerelated clients which includes the Ministry of Health, Agency for Integrated Care, the National Healthcare Group, Singapore General Hospital, NTUC Health and Takeda Pharmaceuticals, which the agency grabbed late last year.

AMC ASIA!
Owned by : Independent
Headed by : Bernard Oh, group CEO and executive creative director

Headquartered in Singapore with offices all over Asia, amc asia! understands its clients’ objectives and creates one-of-a-kind campaigns and strategic events. The agency goes beyond events and brings a new level of innovation to its clients through the ability to design and conceptualise integrated campaigns, incorporating digital marketing as a key component.

GRID
Owned by: Independent
Headed by : Terence Kuek, senior director

A local creative agency with almost 30 years of an operational track record, Grid has a holistic process that ensures that creative work is always held to a high standard and matched with attentive client servicing.  This has proven successful as Grid has been gaining a growing core of clientele whose loyalty is attributable to quality and cost-effective results.

KINGSMEN OOH-MEDIA
Owned by : Kingsmen Group
Headed by : Danny Lim, managing director; David Tay, executive director

Despite having a lean team, Kingsmen has multiple large-scaled events under its belt, including Ferrero Asia, BMW and OCBC. The agency believes strongly in possessing the right mix of people as the key to success in this business. Given the high working demands the industry requires with unpredictable hours and overnight set-up time, attracting and retaining talent is an ongoing challenge.

LUMINOUS EXPERIENTIAL MSLGROUP
Owned by : Publicis Groupe
Headed by : Tamsyn Barker, general manager

In the past year, Luminous Experiential maintained its strong long-term client relationships, while simultaneously winning many exciting new clients that were drawn from a broad range of industry sectors because of its ability to produce great strategic and creative solutions across diverse industries throughout Asia. In the past year, Luminous Singapore delivered numerous live experiences for audiences in Singapore specifi cally crafted to engage, excite, entertain and educate.

OCTAGON SINGAPORE
Owned by : Interpublic Group
Headed by : Ben Hartman, managing director, SEA

In the past year, Octagon Singapore has doubled its number of clients. Built on people and ideas, the agency believes in passionately fi nding, developing and investing in the best in the industry. Octagon believes having people with a shared passion and complementary skills helps drive the company forward, while going the extra mile for clients.

THE EVENT COMPANY
Owned by : Freeman
Headed by : Ian Terry, managing director

Since its establishment 25 years ago, The Event Company has helmed countless events. Fuelled by a strong passion for its craft, much of the work at the company revolves around people. By creating a seamless and positive client experience focused on the desired outcome of its clients, the agency has shown to deliver on connecting brands to people, and people to people.

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